Tour de OCI

The brief

For OCI, we developed a full-scale campaign built around Tour de OCI — an overarching concept designed to reward and promote safety during large-scale turnaround projects.

We were responsible for the complete branding and visual identity, including the campaign’s look and feel, a video campaign, and photography of the weekly award winners throughout the entire turnaround period. The campaign actively engaged teams on site and made safe working practices visible, positive, and motivating.

Under the main Tour de OCI brand, three individual turnarounds were launched: Giro di OMA, Tour de OMM, and Vuelta de OMF. Each turnaround received its own sub-branding with a distinctive color palette and subtle visual references to safety-related elements. This created a cohesive yet differentiated brand system, ensuring strong recognition while giving each turnaround its own identity.

The result is a dynamic and impactful campaign that strengthens safety awareness, boosts engagement, and supports a positive safety culture on site.