Covestro additive manufacturing

The brief

COVESTRO attended the 2021 edition of FORMNEXT in Main, Frankfurt. 

Together with the Covestro AM team – including the former-DSM AM partners – the newest materials for (end-use) applications, application collaborations and digital tools for scaling AM were prepared and showcased during this three-day event. 

Curgoal Digital Marketing supported both on the set up of the programme and on the design of the Marketing Strategy as well as the development of all the online content that would be shared throughout the event. Overarching video vlogs were produced for each attending day as well as social media content together with a content calendar.

All this was done during the three days of Covestro’s attendance at FORMNEXT. Over 17.000 people visited the trade show and Covestro had many visitors at the booth (both offline and online through our video vlog productions). 

On top of the digital support Curgoal provided Covestro during FORMNEXT, we are also responsible for the overall digital marketing and communications support where we assist with the overarching social media strategy, publishing online content, sending out newsletters and helping to create marketing strategies for running and upcoming projects.